Digital Transformation has been at an all-time high and it’s been quite interesting to go through the trends which will follow in 2019! With the industry constantly evolving, it’s absolutely essential to stay on top of your game.

1. AI on a rise: Need important information? Have some queries? Artificial Intelligence is going to be the answer! With constant upgrades, AI is bound to have all answers. Another beneficial aspect of AI is their power to help structure data and provide important insights.
2. Voice based search: As per reports, more than 30% of searches on google are voice searches, which means as a brand, we need to key in relevant words to appear in search. Therefore, brands will need to customize their SEO for voice search as well.
3. Increased Internet viewing: Internet viewing is already at an all-time high and it’s only going to further increase. With increased internet viewing, web videos are bound to be the way to go, instead of television advertisements. Live Videos have been gaining popularity and it’s only going to increase in the coming year!
4. Influencer Marketing: This is one of the most popular growing trends and seems to be working well. Clothing and beauty brands have been using this for a while, and it is now that other brands seem to be taking notice. Influencer marketing is helping brands directly reach the consumers, who tend to believe fellow users far more. As a brand, it is also essential to put out genuine and honest content as a part of their strategy.
5. LinkedIn over Twitter: Over the past year, there has been a drastic increase in the usage of LinkedIn over Twitter. While Twitter is trying their best to save the platform, it is LinkedIn that is constantly innovating and offering newer opportunities to B2B and B2C brands.

Which one are you going to integrate within your business?