Recent PostsRecent CommentsArchivesCategoriesMeta
The rise of social media has paved the path for on-going popularity of video marketing. Over the past couple of years, video marketing has been growing at a staggering rate and still continues to do so.
Year after year, more and more video marketing content is being produced by and consumed by audiences. The onset of the covid-19 pandemic has led to further consumption of videos by all sets of age-groups and has made it into one of the most powerful tools of communication ever.
Statistics point out that most marketers will continue to spend a large chunk of their budget on video marketing. And the companies that weren’t investing earlier, are now realizing the abundant importance of video marketing in the current world.
In order to stay at the top of your digital transformation game, video marketing plays a crucial and indispensable role in the way we communicate to our audience.
Here’s why you need to start investing in video marketing—
- Rising consumption: statistics and sources suggest that people on an average spend 100 minutes of their day consuming video related content. Year by year, there seems to be a considerable amount of increase in the time spent on watching videos. The trend will continue to be the same and only rise further this year.
- Compelling story: video generated content makes for a pretty convincing story and compels the user to watch the video with an interesting storyline. This can’t be said for other tools of communication. The videos prove to be a great way to explain product and services to the customers in the best possible way.
- Backstory: video content is a great method of displaying humanized content to reach out to larger audiences. Not only does it make for a compelling story for the audiences, but also helps reflect behind the scenes, or the backstory of products or services and makes the content even more relatable for users.
- Powerful B2B marketing tool: video marketing isn’t just limited to B2C marketing but also plays a heavy role in B2B industry. Videos help explain and generate engagement which photos can’t. Also a lot of heavy text industrial companies can better explain their products and services with the help of videos.
- Increased engagement: social videos generate 1200% more shares than text and images combined. Video also helps drive more organic traffic from SERP’s. Videos also help increase landing page conversions by up to 80%.
End point: Social Media Hack for 2021: Go Crazy on Video Marketing!
If you are looking to tell a compelling story to your audience, then don’t forget to allocate your marketing energy towards video communication. At ENH Media, we can help you create video content – right from corporate videos to trendy social media posts. Get in touch with us and wow your audience with interesting video content.