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During the pandemic, there has been a radical shift in the way social media content is being used and consumed by the people. It has become difficult to analyze the behaviors of consumers due to the new features upgrading on regular basis to keep users engaged. People were stuck in their homes and all the video shoots, businesses, etc. were on hold and brands realized that influencer marketing is the best way to engage with the audience for promoting their brands.
Are you ready to learn what the future has for you? Here are a few trends on how influencer marketing will continue to place a spotlight on brands.
#Trend 1: Live-streams and an increase in influencer content
Most of us were longing to have human interaction but events were canceled, and people were not being able to socialize with their family and friends. So, this made most of the brands, celebrities, marketers create live events via Instagram live streams and they started connecting with their audience in new and exciting ways. This helped influencer marketers create an in–the–moment buzz.
#Trend 2: UGC to enhance the customer experience
User Generated content became a huge buzz for marketers and brands started using it heavily for promoting their brands to increase followers and build their community. This trend was to encourage consumers to use the product, create content and share on social media. It enabled brands to meet consumers, generate more and more content staying inside the house because buyers trust the opinion of their dear ones who have used the product.
#Trend 3: Video Content Will Be King
Video content allows influencers to connect with audiences and brands like live-streaming but these videos that are uploaded are edited professionally. The rise of video content through Reels also gained a lot of traction in most countries. Apart from this, we have snapchat, IGTV videos, YouTube – helping influencers continuously engage with their communities in a creative way.
#Trend 4: The “No-Edit Edit” style will evolve
Many consumers want to know the real influencer and stories of their daily lives. So, 2021 would be about influencers using no filters and uploading their natural videos and images on social media. Authenticity plays an important role in building community, making it more relatable with the audience, and inherently promoting brands.
#Trend 5: Performance-based influencer marketing
With the rise in influencers, brands are looking for more performance-based collaborations. As brands need to survive in the market, they must look at the numbers and how their budgets are proving to be beneficial for the brand.
#Trend 6: Rise of micro and nano – influencers
The popularity of micro and nano influencers will continue to grow in 2021. Nano influencers are influencers with some 100 – 1,000 followers whereas micro-influencers will be have around 1,000 – 10,000 followers. Nano influencers are the ones who influence within their community and they do not measure any level of engagement with their followers. Micro-influencers have a higher level of engagement as they are experts in a specific area.
#Trend 7: Value-driven data
Planning and data will play a significant role in influencer marketing in 2021. As we have seen the brand and influencers are collaborating and working together, so there will be better strategies designed by the marketers based on the insights of influencers’ personal experience and the social media marketing metrics.
So, it is going to be especially important to partner with the right influencer, one that is aligned with your business goals and objectives.
Ready to start building your influencer marketing strategy? Get in touch with ENH Media & Communications to collaborate on your next influencer marketing project.