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During these unprecedented times – most businesses had to realign themselves to conquer the challenges the pandemic brought along with it. With cancelled events, conferences, restricted trade, and umpteen travel restrictions – small, medium, and even the larger enterprises have had to make changes within their organization. This is exactly what has happened within the UAE as well.
Here are a couple of ways in which businesses have transformed their operations while complying with the required safety protocols:
Adapting to the Digital World: Considering most companies have moved to work-from-home – the demand for video conferencing software like Zoom, Google Meet and Teams has skyrocketed. With high- speed internet and high-quality cameras, 3D virtual tours have replaced in-person tours at real-estate agencies and museums. The healthcare industry has expanded the use of telemedicine and launched health apps to influence the future of healthcare. Similarly coaching classes and teachers have shifted to online sessions for music, fitness, and art classes while artists shifted their performances and drama shows online. Simultaneously, digital tools have also upscaled the online shopping industry with a more expansive customer reach.
Adopting omni-channel retail: The digital transformation opened a portal that integrated online and physical stores. Omni-channel shopping models allow customers to browse products, order, and pay online; see whether local stores have inventory available and choose to pick up purchases in person if possible and get the help of in-store technicians to assemble goods like furniture. Many restaurants also optimized take away and drive-through services with new menus and food offers.
Providing services in homes: If you cannot go to the hair salon, get the hair salon home to you. Many professions in UAE that feature trainers, hair stylists, gym instructors and teachers started offering at-home services to individuals or small groups after spreading the world via social media and freelancing platforms.
Pivoting to new products and services: Many businesses in the UAE expanded their services and production lines to include products like face shields, face masks, plexiglass screens and PPE kits. Clothing companies started producing N95 surgical masks, hospital gowns and hand sanitizers. At the start of the pandemic, major automobile, aerospace, and plasticware manufacturers converted their production lines for ventilators, face shields, plexiglass screens, and COVID-19 test kits.
Many companies have experienced benefits to the new ways of doing things and are continuing to adapt across stakeholder communities. If your business is looking for digital help – reach out to us! We’d be happy to talk and help you.