While you may be set to roll out your website using SEO to ensure high click rates, is your website really ready? Look through the 7 pointers given below to ensure that your website can gain optimum benefit out of SEO.

1. Keep the URL simple
Potential customers tend to be put off due to complex URLs. Let your URL be simple, descriptive and devoid of superfluous categorization.

2. Integrate your keywords organically within the text
Let your keyword(s) feature prominently in the Title, Metadata and in the beginning and end of your text to ensure that search engines actively picks your website to feature on top. At the same time, don’t cram your text with excessive use of keywords.

3. Let your Title do the talking
Your blog/webpage’s title is a very crucial aspect in the success of your SEO. Keep your title short (less than 75 characters), mention your brand name and place your keywords towards the beginning of the title. It should strike a chord with the users through its simplicity and at the same time draw them towards your website.

4. Keep your Metadata concise
To be pulled up by the search engine, your website’s metadata (the brief text beneath the title) should provide all the necessary information to both the search engine and the user at a glance. It should be crisp (preferably in bullet points), should contain all necessary keywords and give a comprehensive overview of your website’s offerings.

5. Use fresh content
Search Engines tend to ignore webpages that feature reused content. To prevent your website from missing out on the top spot, use the aforementioned keywords and create engaging text to ensure visibility and user engagement.

6. Feature relevant Images
Not only does it help improve search engine rankings, punctuating your website with relevant images also makes the information featured on your webpage more user-friendly. Ensure that the images are small in file size (25 – 100 kb) and directly relate to the text.

7. Let your website be aesthetically pleasing
Users make decisions based on visual impressions within a fraction of a second (1/20th of a second, to be exact) so make sure your website’s color schemes, font styles and graphics are able to capture user attention without overwhelming their senses.