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Living in a highly connected global economy has made marketing more important than ever. Every business needs a comprehensive marketing strategy to reach out to their potential customers.
This calls the need for marketing tools that can simplify your work and allow you to work with ease with automated solutions. Also, it does not hurt that they are FREE!
What essentially makes a marketing tool “great” is unique to your business needs and marketing process. Here, we look at the much-needed tools for each task facing marketer.
1.Trello: Planning and Organization
It is particularly important for every marketer to lay the foundation right with every plan. Planning is a vital part of every marketer’s job.
Trello is essentially a digital organization board where you can break bigger tasks down into individual steps and assign steps to different members of your team. On the surface, it is super simple to use, but the more familiar you get with the tool, the more you realize how flexible and deep it can be. These features make the software simplistic, well designed, and intuitive.
2. Mail Chimp: Email Marketing
Email Marketing is imperative for the success of most businesses. While social media allows you to connect and engage with your customers, email marketing provides for a more intimate interaction between the brands and its consumers, enabling the brand to control effectively nurtured leads.
Mail Chimp is an excellent free to use email marketing software, which allows marketers to effectively build drip marketing campaigns offering various templates and visuals. It is also quite easy to use given their user-friendly design and interface.
3. HubSpot: Marketing Automation & Lead generation
HubSpot is a great tool for every marketer using inbound marketing for lead generation. It helps centralize campaign creation and management, unlocking efficiency and boosting performance.
HubSpot’s free features also include building landing pages, blogging, and email marketing. It has an excellent CRM baked into the entire system as well, making it a great choice for salespersons and marketers.
4. Social Media: Buffer
Buffer provides as a great tool for timely planning and scheduling of social media posts. Their free plan allows you to sync across 5 social media platforms, making it an ideal choice for all marketers.
The main benefit of Buffer lies in its ability to quickly respond and post across all your social profiles in one easy-to-use dashboard.
5. Canva: Design and Visuals
Canva has emerged as a cult favorite amongst those who have a knack for visual art but are non-designers. It houses an enormous variety of templates for every social media platform according to multiple occasions. Their interactive and user-friendly interface makes them widely popular within the industry.
From flyers and infographics to brochures and social media posts, a user can find thousands of templates with a free library of fonts, illustrations and images giving you a pool of graphics that you can easily drag-and-drop.
One needs both – specialized marketing and digital marketing tools today to maximize performance across various channels. Do you want to know which digital marketing strategies can work best for your brand? Check out our Digital Marketing solutions and do get in touch with us.